Privacy policy
Mad Scents – Privacy Policy Last updated: 16 June 2026
1. Introduction
Mad Scents ("we", "us", or "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, disclose, and manage your personal information.
2. Who We Are
Mad Scents is an Australian online retailer of fragrance products, operated from Lowood, QLD, Australia. Contact: madscents@live.com.au
3. What Information We Collect
We may collect the following personal information:
- Identity data: name, email address
- Contact data: shipping and billing address, phone number
- Transaction data: purchase history, payment details (processed securely — we do not store full card details)
- Technical data: IP address, browser type, device information, cookies and usage data
- Communications: any messages you send us
4. How We Collect Information
We collect information:
- Directly from you when you place an order, create an account, or contact us
- Automatically through cookies and tracking technologies when you browse our website
- From third-party services (see Section 7)
5. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your orders and enquiries
- Send marketing communications (where you have consented)
- Improve our website and services
- Comply with legal obligations
- Detect and prevent fraud
6. Legal Basis for Processing
We process your personal information where it is necessary to fulfil a contract with you, where we have a legitimate business interest, where you have given consent, or where we are required to do so by law.
7. Third-Party Service Providers
We share your information with trusted third parties only as necessary to operate our business, including:
- Shopify Inc. – our e-commerce platform and website host. Shopify processes your data on our behalf. See Shopify's Privacy Policy.
- Payment processors – to securely handle payment transactions
- Shipping carriers – to deliver your orders (your name and address are shared with our delivery partners)
- Email marketing platforms – where you have opted in to receive marketing
- Analytics providers – to help us understand website usage (e.g., Google Analytics)
We do not sell your personal information to third parties.
8. Cookies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. You can control cookie settings through your browser. Note that disabling cookies may affect website functionality.
Types of cookies we use:
- Essential cookies – required for the website to function
- Analytics cookies – help us understand how visitors use our site
- Marketing cookies – used to deliver relevant advertising
9. International Data Transfers
Some of our third-party providers (including Shopify) are based outside Australia. Where your data is transferred overseas, we take reasonable steps to ensure it is protected in accordance with the APPs.
10. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for tax and legal compliance.
11. Your Rights
Under the Australian Privacy Act, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Make a complaint about how we handle your information
To exercise these rights, contact us at madscents@live.com.au.
12. Complaints
If you believe we have breached the APPs, please contact us first. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
13. Changes to This Policy
We may update this policy from time to time. The current version will always be available on our website with the date of last update.